The Radio WOrkbench.

When I was a little kid, probably 8 or so, my older sister gave me one of those “Radio Shack 50-in-1” electronic project kits.  I was hooked.

A few years later a family friend gave me an old radio he’d had since the second world war.  It was a Philco model 39-25 tabletop.  I listened to shortwave stations on it almost every night when I was in high school.  At one point the hum became loud enough that I pulled the chassis and replaced one of the electrolytic capacitors.  The easiest thing to do seemed to be to disconnect the big can that was oozing some sort of of crystalline substance from around the top, and solder in a new one under the chassis.  I would many years later thank my teenage self for having the presence of mind (or dumb luck) to do it this way.   I still have this radio today, still one of my favorites and now completely restored electronically.

After I got out of high school I landed a series of jobs as an apprentice technician, beginning in a shop that did modifications of panel meters for custom applications as well as repairs of multimeters like the venerable Simpson 260 and Triplet 630 series.   I spent time as a service tech at a small TV shop in York Beach, Maine repairing televisions, stereo equipment, and installing rooftop antennas.  (Remember those?) 


You never know what starts a young person on their way to a passion, a career, or a crazy hobby.

At about 20, having developed an appreciation of great audio equipment, but without a prayer of being able to afford any of it, I started hanging out at a high-end stereo place in Portsmouth New Hampshire quite a bit.  One day the sales guy who had figured out that I had could no more afford any of what he was showing me than fly to the moon in my ’66 Rambler American asked me what I did for a living.

“I repair TVs”, was my matter-of-fact response.

 “Can you repair stereo equipment?” he asked.

“Sure . . . I do that too.”

It turns out that the shop owner, who was also their tech, had “other life distractions” and they were at that point in time experiencing something like a two-month backlog.   Soon I found myself inside McIntosh amplifiers, Sansui and Yamaha receivers, Tandberg tape decks, and just about anything else one could imagine in the world of high-fidelity electronics in the mid 1970s.  I spent the next several years of my life working a combination of sales and service jobs at various establishments, as well as two years of traveling around the United States as the EPI “Speaker Clinic” dude demonstrating the advantages of their speakers over whatever you brought in to have tested.  A great gig for someone in their early 20s.  

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Plan Your Content

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If you’re considering adding a blog to your site, you’ll want to have a plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.

One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”

A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.

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Pages vs. Posts

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If you’re new to WordPress you may be wondering what’s the big deal behind Pages and Posts. At first glance they appear to be one and the same: if you were to create either a new page or a new post you’d be presented with nearly identical interfaces and in many cases the public appearance of pages and posts will look the same.

Don’t let this fool you. There’s a very fundamental difference between the two and that difference is what makes CMSs, like WordPress, great platforms for integrating blogs with traditional websites.

Pages

Think about the kind of pages that make up a typical website. Most often you’ll see pages like “Home”, “About Us”, “Services”, “Contact Us”, etc. Within WordPress these are often treated as Pages; documents that have no particular regard for the time they were posted.

For example, when you visit the “About Us” page of your favorite company’s website you don’t expect the content to be very different from what was available there a week ago.

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Categories and Tags

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If you write about a variety of subjects, categories can help your readers find the posts that are most relevant to them. For instance, if you run a consulting business, you may want some of your posts to reflect work you’ve done with previous clients, while having other posts act as informational resources. In this particular case, you can set up 2 categories: one labeled Projects and another labeled Resources. You’d then place your posts in their respective categories.

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